Hair Repair: New Dry Remedy Collection from Aveda

Nov 8, 2008

My hair slurps up conditioner like Joe Six-Pack on a drinking binge. The harsh combo of arid desert air, hard water and my pursuit of the perfect shade of blond has left my tresses starving for moisture. But I've got a new ally in my battle against dry, brittle hair. An earth-friendly company with roots grounded in the pursuit of authentic beauty since its inception in the 1970s, Aveda has unleashed a breakthrough haircare system that delivers a powerful and lasting surge of moisture. The new trio includes Dry Remedy Moisturizing Shampoo ($24), Dry Remedy Moisturizing Conditioner ($24) and Dry Remedy Moisturizing Treatment Masque ($26), which after just one use, delivered on its promise to instantly improve the shine and suppleness of dry hair without weighing it down. The secret to Aveda's super moisturizing formula is a patent-pending Deep-Moisture Complex, a high performance blend of buriti oil, pomegranate and palm-derived conditioners. And as you would expect from Aveda, the luxurious formulas leave your hair laced with an exotic, uplifting scent that comes from certified organic essential oils such as ylang ylang, rose geranium and vanilla. The collection come in tubes that are 35% post-consumer recycled HDPE (high density polyethylene) with flip-top caps and are manufactured with 100% wind power. Speaking of environmental responsibility, fans of Aveda's Clove Shampoo ($17) can now get this cult fave in a bottle made of 80% post consumer recycled milk jugs with a top made from 100% post consumer recycled plastic bottle caps collected through their Bottle Cap Collection Program. Released during Fashion Week to celebrate Aveda's 30th anniversary, the shampoo is the first 100% recycled cap in the beauty industry and highest recycled content packaging in the industry. Three cheers for Aveda for staying true to their calling that "Beauty is as beauty does." Aveda's new Dry Remedy hair care products and Vintage Clove Shampoo are available in Aveda salons, spas stores and online at www.aveda.com. Photo: Aveda Dry Remedy Moisturizing Ritual Kit with free 100% PCR treatment comb, $74 ($84 value).