An Apple a Day Keeps Wrinkles at Bay: New LATHER Swiss Apple Wrinkle Remedy

Feb 2, 2010

Wrinkles on a newborn pup? Cute as heck. Wrinkles on your face? Well, not quite as cute. Always on the prowl for ways to keep skin healthy and youthful minus harsh chemicals, our forward-thinking friends at LATHER have launched a new product clinically proven to diminish the appearance of facial wrinkles. LATHER's new Swiss Apple Wrinkle Remedy utilizes a little known but robust apple from rural Switzerland to repair and replenish skin. The story goes something this: Discovered in the 18th century, this particular type of Swiss apple was heralded for its excellent storability and longevity. Unfortunately, the taste was pooh-poohed by gastronomes of the time and the tree dwindled. Oddly enough, the apples lived on and hence, we have a happy ending to our tale. Scientists recently discovered that stem cells of the long-living apple could repair human tissue and actually reduce the depth of wrinkles. LATHER's new Swiss Apple Wrinkle Remedy contains a generous helping of the apple extract along with other natural extracts and enzymes that work in cooperation to retain hydration, plump fine lines and give skin a healthy glow. Simply glide the translucent, quick-absorbing formula across clean skin twice daily and follow with your favorite moisturizer (we like their Ultra Light Face Lotion). Swiss Apple Wrinkle Remedy is $62 and available in LATHER stores and at lather.com. Bonus: Buy Swiss Apple Wrinkle Remedy at the eco-cool Kierland Commons store in Scottsdale and get a card for 25% off your next in-store purchase of any treatment product. Free samples with purchase too! Little did Ben Franklin know that when he coined the phrase, "An apple a day keeps the doctor away," that he'd someday be referring to cosmetic surgeons. Humph!