Brushing up with Couto Toothpaste

Dec 25, 2009

Bland, chalky or so berrylicious you lose your sweet tooth for a week, natural toothpastes often get a bad wrap for some pretty good reasons. But before you throw in the brush on all-natural tubes, we've found a paste sure to make you smile. Couto Toothpaste is an oldie but goodie from Spain created by pharmacy manager Dr. Alberto Ferreira Couto in 1932. Originally used to curb widespread gingival dilemmas, Couto's fluoride-free formula is infused with effective ingredients like natural peppermint, menthol, anethol, thymol and eugenol. Unlike ordinary toothpastes, Couto's smooth, pure white formula takes a few seconds to activate and doesn't have the initial tingle or minty taste when you first start brushing. After a few seconds, the menthol starts to kick in and the paste tastes like fresh-picked mint. The spick-and-span feeling lasts even after you rinse and compared to our usual grocery store picks, this stuff leaves your mouth feeling cleaner than ever before. Held inside a vintage metal tube, the yellow, white and navy blue packaging is a retro-chic addition to any bathroom sink.

Exclusively sold in European perfumeries for more than 70 years, Couto Toothpaste has finally hit U.S. brushes. Get the large, medium or travel size paste for $4-$12 at luckyscent.com.