Fatten Up with Max Factor Extreme Lash Plumper

May 14, 2009

It's new. It's super fat. And it's from a company backed by generations of cosmetic know-how. The new Max Factor 2000 Calorie Extreme Lash Plumper Mascara delivers fatter, thicker lashes with just a few swipes of the brush. Max Factor, as most of you beauty addicts know, was the man credited for coining the term "makeup" and inventing a myriad of cosmetics during Hollywood's golden years in the 1920s and 30s. The company has since remained on the innovative edge of cosmetics and in fact, his great-grandsons Davis and Dean Factor are the founders of the studio-performance line Smashbox Cosmetics (read my interview with them). But back to the mascara. A patented fat-injecting formula works in cooperation with a Double-D brush to plump and coat each lash perfectly. I haven't had a single issue with end-of-the-day black shadow, smudging or flaking. The super fabulous part is that at $11 bucks, the mascara is half the price of the beauty boutique and department store brands. Oh, and if you're still in search of the perfect pink lip color, try Max Factor Vivid Impact Lipcolor in Pin-Up Pink ($9). With a touch of shea butter and blast of pretty pink, this lipstick is so pucker-worthy! Buy Max Factor cosmetics at drugstore.com or visit www.maxfactor.com for makeup tips, tricks and special offers.